Hi, I'm Sofi. I help companies grow by making their customers genuinely happier, with strategies that actually work.
I've spent 16 years solving the problems that actually cost companies money. Customers leaving, disconnected channels, growth that never scales. I founded MotusLATAM, Novo Institute and Factor M, a community of 9,000+ women entrepreneurs. I've delivered 100+ projects across LATAM and the US, and I stay at the edge of what's new because my clients can't afford for me not to.
I combine three things most consultants keep separate: omnichannel strategy, customer experience design, and AI-powered execution. I don't hand you a deck and leave. I stay until the strategy is built, tested, and running.
Actionable strategies built to adapt as markets shift. Proven metrics across multiple industries give me a cross-sector perspective that most consultants simply don't have. Not theory. Results that have already worked, applied to your specific business.
Every engagement is tailored. No templates, no generic playbooks. Just strategy that fits your business and execution that actually ships.
Companies lose customers when their channels don't talk to each other. I fix that. With 16+ years leading digital transformation, I design and execute omnichannel strategies that unify CRM, web, email, and physical touchpoints into one seamless customer experience.
Learn moreGrowth without a system is just luck. I build the system. My paid acquisition programs on Meta and LinkedIn have delivered 30% lower CAC and 2x trial signups. Data drives every decision.
Learn moreRetention is the new growth. I design customer experience strategies that turn one-time buyers into loyal advocates. I've increased NPS scores by up to 12 points and cut churn by 15%.
Learn moreI bring product marketing strategy to life with AI-powered execution. As a Diamond-level Vibe Coder and Lovable Ambassador, I don't just recommend what to do. I help you ship it.
Learn moreNot sure which service fits your challenge?
See all servicesI don't just strategize. I build. Here is a selection of the digital products I have created from scratch, each one solving a real problem for real people.
See my initiativesBecause an outside perspective sees what's invisible from the inside. I bring cross-industry experience, proven frameworks, and zero internal politics. You get faster decisions, sharper strategy, and results without the cost of a full-time hire.
16 years. 100+ projects. Multiple industries. I don't just strategize, I build. From CRM implementation to AI-powered apps, I stay until the work is done and the numbers move.
Some wins are immediate. Others take time to compound. I'm transparent about both from day one. You'll always know what's moving, what's next, and why.
The goal is the opposite. I build systems, train your team, and document everything so you can run it without me. My success is your independence.
We start with a call to understand your challenge. From there I design a tailored engagement, set clear milestones, and we move. No long onboarding, no endless decks. Just focused work from week one.
No commitment. No long decks. Just a real conversation about your challenge and whether I can help.